Ascot Wayfinding

Ascot Racecourse // SHH Architects // 2016

Ascot is one of the leading racecourses in the UK steeped with history and tradition. SmithMatthias collaborated with SHH Architecture to create the platform for Ascot’s wayfinding system. Assimilating with the architecture, materials and branding of both Ascot and Royal Ascot the wayfinding is refined and elegantly composed of terracotta, cream and brass.